If you follow me on Instagram or Twitter you know that this past Sunday I had the honor of attending and exclusive press event for Pittsburgh's own ModCloth. Before I dive into all the details, first I want to say thank you so much to ModCloth's Fashion PR woman Aire for inviting me to this fabulous event, I also want to say how wonderful it was to meet and chat with some of my favorite Pittsburgh Bloggers in person (I'm looking at you Jessa, Kim, and Terra)! It was honestly such a wonderful time and it was so great to have had this opportunity, and not just because I got to shop privately for some super adorable clothes.
So what is ModCloth?
For those of you who are unfamiliar with the brand ModCloth, let me give you a quick run-down about the clothing store. Firstly, ModCloth is an online retailer that was founded by couple Susan Gregg Kroger and Eric Kroger back in 2002, and now has expanded to employ over 350 people in their three locations throughout the USA which are based in San Francisco, Los Angeles, and Pittsburgh. Susan and Eric initially started the company so they could promote unique and expressive clothing, as well as sizes for all body types because as they state in their About Us section, fashion is for every body.
I myself have been a fan of this store since my senior year of high school and I still shop with them to this day. Though, I encourage you to go and poke around their shop for yourself, if you don't have the time, I'll just tell you now that their clothes really are quite unique and a little quirky. Many of their dresses have a vintage feel; however their other clothes (such as blouses and bottoms) give off quite the urban vibe. In my opinion, ModCloth truly has something to make everyone happy.
ModCloth: IRL (In Real Life)
The press event I attended last Sunday was for ModCloth's pop up shop tour that they've named "ModCloth IRL", that they have been doing in a handful of states this past year, but their last stop of the year was here in Pittsburgh where it all began! The reason ModCloth decided to host something like this was due to the fact that being an online store, sometimes people are skeptical of ordering.
"What if it doesn't fit?"
"What if I don't like the material?"
"What if it's too short or long when I try it on?"
These are the questions ModCloth wanted to eliminate by doing their pop up shops. This way their clients can actually meet with their stylists in person as well as touch, feel, and try on clothes before placing an order online. I know that I was thrilled with this idea just because I personally struggle with finding proper sizing especially online. Mainly because due to my slender build I generally am a XS/0 however, in my experience, those sizes tend to run a little short, which isn't ideal for my 5'7" frame. So needless to say, being able to try the clothes on at the shop really made me feel much more confident about my purchase.
The other great thing about this event was, one of ModCloth's head stylists Lindsay, was there to show us the biggest trends coming up this fall and winter along with some tips and insight about the different types of "ModCloth Girls". I also had the opportunity to work with another stylist named Laura who helped me put together two very stylish fall outfits, and I also snagged an awesome cardigan to help keep me warm in my office (pictured below).
Want to get in on the goods?
If you already love ModCloth or are a first time shopper and want to check it out in person, you can if you are in the Pittsburgh area this week! The pop up shop will be opened until September 27th, 2016 and is located on 625 Smithfield St. Pittsburgh, PA 15222.
Did you make it down to ModCloth to get some darling clothes? If so, tell me about your experience in the comments below!